• Outreach – We’ve identified a creator that fits, and have reached out to them
• The average time spent in this stage per creator is 4 days
• For creators that respond, most do so within 6 days

• Negotiating – The creator has replied to our email and we’re negotiating
• The average time spent in this stage per creator is 5 days
• Most creators spend between 1 and 7 days in this stage

• Agreed – The creator has agreed to partner with us and are waiting to receive their product and post
• The average time spent in this stage per creator is 16 days
• Most creators spend between 8 and 21 days in this stage

• Content live - The creator has posted at least one piece of content
• The average creator posts 24 days after we first reach out to them
• Most creators post between 14 and 31 days after first outreach
• Brands can expect to see their first post within 4 to 10 days after outreach has started. For brands that ship out physical products, this can take longer.